The article “A Car Built by Two, Fast and Way Cool,” from The New York Times offers a refreshing view of modern day car designers with a dash of bracing business basics.
If you see a gap in the market and want to produce a product, don’t let a lack of experience stop you. It certainly didn’t stymie Eyal Angel or Seth Rosenberg, two Hofstra University mechanical engineering students who built a sports car based on a combination of coursework, library and Internet research.
They developed an understanding of suspension design, electrical systems, fuel pumps, cooling and exhaust systems. They designed a paper mock up of a chassis and developed a computer model and from that they welded together a chassis composed of tubular steel parts in Rosenberg’s grandfather’s Floral Park machine shop.
The roadster is modeled after the Ariel Atom 2, a British racecar. It has a 2.4 liter turbocharged engine and is designed to vroom from zero to 60 mph in 3.5 seconds or less.
With prototype costs at $12,000, Rosenberg and Angel plan to market the car at $45,000, a fraction of the cost of a brand name sports car.
If you want to build a stronger business, don’t let inexperience slow you down. Research, trial and error win the day.
Thursday, January 04, 2007
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