Can Love Be a Science?

Is true love a science? Plenty of online dating sites say it is. Chemistry.com, which features a questionnaire developed by a biological anthropologist, is supposedly designed to predict a couple's compatibility based on traits of temperament and on brain chemistry. ScientificMatch.com, goes several steps further: they aim to use genetic testing to create that now-not-so-magical romantic chemistry (cheek swabbing kit, DNA processing, and a criminal and bankruptcy background check are all included in the $1,995.95 lifetime membership).

Both sites are an extension of the idea eHarmony.com originally developed, which suggests that certain areas of compatibility – like values and important experiences – are solid predictors of relationships success. "In the long haul, you want to be able to manage conflicts, celebrate positives and get through the day-to-day relationship. Our system is there to take care of that so you can now focus on who you find really attractive, that you feel really passionate about, says Gian Gonzaga, eHarmony's senior director of research and development.

Online dating is a $976 million annual industry in the U.S., according to estimates from the research firm Marketdata Enterprises. Sites like Chemistry.com and eHarmony are building brand identity when they target people who are looking for relationships instead of just dating. In turn, they are able to charge more per subscriber.

Creating a positive business relationship with your customers and partners also involves managing conflicts, celebrating wins, and making progress through day-to-day issues.

Build a stronger business by being aware of how you structure and maintain your business relationships and being open to constructive feedback.