Why do some people seem to sneeze every time they walk out into bright sunlight? According to a new study reported in The Wall Street Journal in February, it's because one in four people have a "photic sneeze reflex". This reflex, caused by an extra-sensitive visual cortex, triggers the tendency to sneeze when suddenly exposed to sunlight or other bright light.
In business, you sometimes encounter strong, unexpected reactions when dealing with people, both inside and outside your company.
Build a stronger business by recognizing that some of the people you deal with have reflexive responses you may not experience yourself.
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