Google's Looking to Do Good

According to Kevin Delaney's Wall Street Journal article "Google: From 'Don't Be Evil' to How to Do Good", Google, Inc. has engaged in a project that will blur the boundary between the profit and non-profit areas. In this $30 million proposal, efforts will be made to predict and prevent disease pandemics, increase the poor's access to public services, and create new jobs. They will also be joining other efforts to improve access to plug-in cars and renewable energy sources. According to the Foundation Center, these grants and proposals "make it larger than any in-house corporate foundation in the U.S." Both company and foundation resources are being utilized in this initiative. Other groups, such as eBay and Pierre Omidyar's Omidyar Network, are also working to merge the profit and non-profit worlds.

Thinking outside the box and expanding your business' reach will build a stronger business.