Business travel is now the subject of many blogs. BoardingArea.com is a directory to blogs that address issues of interest to business travelers. Tracy Gamble, VP for business development at Propylon, reads three or four travel blogs regularly, including the Informed Traveler, CloudTravel and Gridskipper. Also, J.W. Marriot Jr, chairman and chief executive at Marriott International, began a blog called Marriott on the Move. He loves reading the customer responses to posts. Starwood, the hotel chain, started a blog TheLobby.com to provide information to customers in its loyalty program.
Blogs can also be a quick way to gauge customer reaction to policies. Southwest Airlines has a blog, Nuts About Southwest. A schedule planner wrote in a post that the airline sold its inventory only three months in advance; however, after an outcry online it changed its policy and now sells inventory four months in advance.
Delta's blog, blog.delta.com, has posted proposed screen shots for its self service kiosks on the blog to get feedback from travelers.
Bringing the voice of your customers into your company is another way to build a stronger business.
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