Thursday, September 20, 2007

25 Year Later USA Today Continues to Stay Relevant

On September 15, 1982 despite much skepticism, USA Today launched as the first national newspaper. Today, 25 years later, it has the largest weekday circulation of any American newspaper and attracts 9 to 10 million readers to its Web Site every month.

Richard Perez-Pena reveals USA Today’s rocky start and controversial image in The New York Times article, “At 25 ‘McPaper’ Is All Grown Up' " Neuhart, creator of USA Today acknowledges that the paper, which distinguishes itself from its competitors with large graphics, color photos and short, light articles, borrowed much of its structure from television.

From day one, USA Today received heavy criticism from newspapers like the Washington Post and The New York Times, who condemned the paper for not being committed to serious journalism.

After a change of leadership in the 1990s, the paper has incorporated more serious, in-depth articles into its glitzy, lightweight image.

Finding a niche helps you build a stronger business.

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