How could you demonstrate your expertise?
Come up with a way to show, not just tell, and you'll build a stronger business.
Thursday, June 02, 2011
Thursday, December 16, 2010
Finding an untapped market can build a stronger business.
Thursday, December 09, 2010
How can you show auxiliary benefits of being a customer? According to “For Card-Carrying Members, Lounging at the Mall” in The New York Times, The American Express Members Lounge, at the Mall in Short Hills, provided respite to holiday shoppers between November 7, 2006 and January 14, 2007. Ralph Andretta, senior vice president and general manager of membership rewards for American Express explained that “this [was] a test, our way of demonstrating why it’s important to keep that card in your wallet.” This was American Express’s first attempt at "customer-coddling,” outside a trade show venue. This way-station gives American Express members a second wind for shopping.
Build a stronger business by meeting the secondary needs of your clients.
Thursday, December 02, 2010
Thursday, November 25, 2010
Build a stronger business by letting go of the future.
Thursday, November 18, 2010
- work out with friends or family members
- master an exercise
- work with someone who motivates you (ex. a personal trainer)
Build a stronger business by setting realistic expectations.
Thursday, November 04, 2010
Build a stronger business by making commitments, not excuses.