Thursday, November 01, 2007

More Choices for Cell Phone Customers

When most people buy a cell phone, they are also locked into the carrier providing service for that phone.

According to The New York Times article, "Locked vs. Unlocked: Opening up Choice", Apple's iPhone has caused much controversy lately as customers who purchase the phone are immediately locked into AT&T's service.

As a result, Apple claims nearly one in every six iPhones sold in the U.S. were bought with the intention of unlocking it.

Despite updating their operating systems, Apple has been unable to stop programmers from unlocking the iPhone, calling into question the legal limitations of such a practice.

Some say unlocking a phone violates the company's warrantee, while others imply that it is illegal. Yet no one knows for sure, as the laws surrounding the issue are unclear.

According to Kyle Matthews, 25-year-old co-founder of, unlocking an iPhone is very simple, requiring less than an hour to complete.

The amount of attention iPhone unlocking is receiving, is a good thing according to legal scholar, Professor Susan Crawford. It will allow Americans to see the choice they have when it comes to cell phone service providers.

When customer demand turns to customer revolt, leaders who want to build a stronger business find ways to adapt and be flexible rather than break.

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