As reported by Barry Meier in The New York Times, a set of internal marketing documents disclosed in the Fall of 2009 shows that the company Medtronic, a producer of medical devices, definitely had its own best interests in mind. The document showed revenue projections calculating how much the company could get back by paying for training fellowships for doctors. The answer? Up to 200%.
Although the direct-fund training program has since come under ethical scrutiny, it shows that, in terms of your bottom line, you can build a stronger business by investing in your people.
Sunday, September 13, 2009
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