Go Slightly Off the Beaten Path to Find Opportunities

You can find terrific sources of movie reviews sites other than the greatgrandfather site, Internet Movie Database, aka IMDB. Here are three other movie review websites:

• Rottentomatoes.com
• Moviereviewintelligence.com
• Metacritic.com

These sites are gathering momentum because they offer features that differ from the market leader, and you can take away a lesson in this strategy. When you are building a stronger business, understand what the competition is doing and find a way to differentiate based on an underserved market or overlooked feature that you can exploit to your advantage.