His remarks were directed towards business people involved in marketing functions.
The title of his presentation was: My Marketing Isn't Working, and I Don't Know Why.
Here is a summary of his key points:
- Make your product or service remarkable (Seth Godin's book Purple Cow was recommended.)
- Narrow your focus so that when your prospect reads your pitch, she/he can relate to it.
- Use language that targets the pains and problems of your prospect.
- Provide unique solutions to those problems.
- Design a series of messages to send to your prospects, because a single marketing effort is worthless.
- Create a no-risk offer as a way to get a prospect involved.
- Be sure to capture contact information so that you can continue to communicate with each prospect.
Mike also shared with us his method for creating a monthly calendar of marketing activities to stay on track.
Many participants stayed around afterwards to talk about the presentation with each other and with Mike Lieberman.
I found Mike to be a personable and knowledgeable marketing professional. It was great to meet at the Drexel Alumni luncheon.
For more information about Square 2 Marketing, visit their web site at: www.square2marketing.com to find out more about marketing that works.
Bill Ringle is a business growth strategist and eBusiness Expert. Visit www.billringle.com for more info on Bill's companies and projects.
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