Listen, Then Speak

In The New York Times article, "Read My Ears", Thomas Friedman explains why President Bush needs to do less talking and more listening, particularly when visiting Europe.

After George Bush's image in Europe became severely damaged as a result of the Iraq war and U.S. Foreign Policy, Friedman suggests that his priority to Europe should be listening to their complaints, rather than making speeches.

Friedman suggests that only once he hears and understands Europeans' view of America as a once welcoming, optimistic country turned into a hostile, aggressive one, should Bush consider speaking.

Even the most experienced of us can make mistakes.

Listening to customer complaints with an open mind, is an essential part of building a stronger business.