"Using YouTube For Prosperity" in the Wall Street Journal explains that many senior citizens are seeking to preserve their legacy through videos showcasing their famous recipes or hobbies, on YouTube.
Seniors ages 65 and older are the fastest growing segments of the online population, according to Jupiter Research. 39% of all seniors in the U.S. will regularly access the Internet by the end of 2007.
By 2010, half of the U.S. senior population is expected to be online. In response, Internet companies are launching services targeted at older online viewers.
Some grandchildren in their 20's are intimidated by the process of creating an online video so it is not surprising that grandparents are seeking their help with this process. Millie Garfield, 81, decided to feature herself in a series of videos documenting her son's pet peeves -- namely, her persistent requests for his helping opening coffee cans, rethreading dental floss, or opening tightly sealed bottles. Her son has helped her film and post the series on a blog, Mymomsblog.blogspot.com and on YouTube.
When you open your experiments up to the general public, like Google has done with YouTube and Blogspot, you find uses that you might never have imagined within your own company. When you spot trends like this, you gain the opportunity to build a stronger business.
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