Monday, December 11, 2006

Know These Costs – May Be Easier than You Think

The article, “What’s in a Name” from the What’s Offline section of The New York Times gives some useful peek behind the scenes of the data brokerage sector.

Like most industries, data brokers see people as valuable commodity for their businesses. But would you care to know the price tag?

Quick and Simple’s Dave Ramsey has done the math and this is the per head value:

  • Bankruptcy details run $26.50.
  • Workers Comp history runs $18.
  • Unpublished phone number is $17.50.
  • Date of birth fetches $2.

If you know the exact value of getting database information, it can provide vital tools for helping you build a stronger business.

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