Thursday, January 04, 2007

These Power Lunches Fulfill a Different Need

Build a stronger business by thinking broadly about your customers

The Philadelphia Inquirer article “Higher-power Lunches” describes how city denizens in search of a bite sized portion of churchgoing have a solution in Church of the Holy Trinity in Philadelphia.

The Episcopal church has launched “Twenty Minutes with God,” a 20-minute lunchtime church service on Tuesdays starting at 12:15pm; it gives enough time for people to pray, have a bite, and return to work without overextending their lunch hour.

By working around people’s schedules, this church has found a useful way to grow its audience and perhaps gain more parishioners in the long run. It offers a useful model on how to build a stronger business.

No comments: