Thursday, June 28, 2007

The SAT Has Never Been Cooler

Kaplan Test Prep and Admissions have merged with iTunes to provide students with SAT study programs they can download to their iPods. Critical reading, mathematics and writing programs are all available for $4.99 in the games section of iTunes.

According to The New York Times article, "Prepare for the SAT Test, or Play with Your iPod? Have it Both Ways", SAT directors are understanding the need to accommodate to the changing learning styles of today's youth.

Since students use their iPods almost everywhere they go, it made sense to merge with iTunes to make studying more fun and accessible. Kaplan has even created a myspace page ( and a series of graphic novels.

While the downloads may be helpful, Kaplan director Kristen Campbell recommends only using them as a supplemental product, since the SAT is still a pencil-and-paper based test.

When you're building a stronger business, go to the places where your target audience is already paying attention.

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