Since email brings users into contact with all the services and products Web companies provide it has a key role in their business strategies. Yahoo, Google and Microsoft have all created their emails according to their company needs.
In The Wall Street Journal article, “Web –Based Services Give Email Users a Taste of the Infinite” Lee Gomes acknowledges Yahoo’s plans to give “free unlimited storage” as a stretch. Yahoo believes most users will never be able to reach the actual limit and want to finally shatter the public's idea that Gmail provides the most storage.
The battle for perception is a very costly one to fight, but necessary sometimes when you want to build a stronger business.
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